Grady’s Garden Pasta Sauce
Goal: build trial and support sell-through at Jewel-Osco
What BGM did: demos, coupons, shopper education, recaps
Result: shopper feedback, flavor insights, purchase behavior, merchandising notes

Blind Tiger Spirit-Free Cocktails
Goal: introduce the NA cocktail category in grocery
What BGM did: positioned as premium spirit-free option, clarified “no alcohol,” educated shoppers
Result: objections, conversion notes, best daypart insights
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European PDO Program
Goal: educate shoppers on authentic imported products
What BGM did: trained BAs, managed retail demos, captured photos and feedback
Result: shopper education, product trial, event documentation